I found this question on MENJ's blog:
"Although he once famously told Paul McCartney that he was a lover not a fighter, Michael Jackson now finds himself with a tumultuous battle on his hands. Despite the not guilty verdict, his career and finances hang precariously in the balance. His advisors know the only hope is to resurrect the Michael Jackson brand.
"What do you think this next step should be for the Michael Jackson brand? Think about who his brand should be talking to and how best to reach them."
MENJ thought the question was "bizzare" (sic), but as a business lecturer I think the question is quite appropriate for someone seeking a marketing position. Actually, the question is not only relevant for marketers, but for all of us who seek jobs. Tom Peters has long stressed the need for people (employees) to create "Brand You," in which we think of ourselves as a brand to be marketed to other people (employers). And I wholeheartedly agree with the concept.
So I would ask my readers: (1) How would you answer the above question, and (2) (not to be answered here) what do you think you should do for yourself, for "Brand You?"
1 comment:
In response to Q1, the following might be done: a. repentence by MJ i.e., admitting he was wrong - may alter the perception of some people. b. try to portray himself as a "normal" family person - appearing with kids at public places where they are not covered with veils and MJ dressed as a Klingon warrior. c. More international tours since MJ still has strong fan base outside the U.S. d. hooking up with established producers who are in touch with modern music trends and can guide MJ. e. stop the plastic surgery!
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