April 21, 2008

Canon EOS: Vision First

Two sets of ads I thought I'd share. This first set, "Vision First" for Canon Eos, was confusing a lot of the commenters over at Ads of the World. At first glance, without knowing what company the ads are for or the tag line, the ads are confusing. But, knowing that the ads are for a camera, the highlighting of the womens' eyes with the niqab and the ninja outfit makes a lot more sense. As photographers we rely so very much on our vision, both literally and artistically, to make a great photo. Vision, then, comes first, thus the highlighting of the eyes.

Agency: Dentsu, Beijing, China

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