Starbucks Poll

I was reading Tom Peters' (of "In Search of Excellence" fame) blog, and came across a post of his where he wonders why people are so willing to stand in line at a Starbucks. The comments were rather interesting, so I decided to set up a poll (on the sidebar to the right) that uses some of the reasons Tom's readers give. Please do me the favor of giving me your vote on the poll, and if you have any additional comments, please write them as well. I've taught Consumer Behavior in the past, and I'm curious as to how you think.